Looks like the ladies are more addicted to social networking than men. Of course they are -- they always dominated telephones, chatting for hours on end. They were the queens of text messaging. Oh yeah, and it's the perfect tool for gossiping too! What woman doesn't love perusing photos of old high school friends, former colleagues or -- you better believe it, gents -- ex-boyfriends to scrutinize and compare, to see who's changed most?
"Signalling the apparent "feminisation" of the web, young adult women spent more time online than men in 2006," reported The Times. "Nearly 2.2 million women between 25 and 34 accounted for 55 per cent of the time spent online by that age group."
"If learning how to use the technology was ever a barrier to women getting online, it isn't today and, frankly, there are more interesting things for women to do on the web than in the past â€" especially when it comes to socialising," an MSN rep reported.
Women Dominate Social Networks, Study
Women Dominate Social Networks, Study
Trend Themes
1. Rise of Female Dominated Social Networks - Opportunity to create social networking platforms catered specifically to women, offering unique features and experiences.
2. Increased Engagement of Women in Online Activities - Opportunity for companies to develop online platforms and services that cater to the specific interests and needs of women.
3. Growing Influence of Women in Digital Communication - Opportunity for businesses to create innovative communication tools and technologies that address the preferences and communication styles of women.
Industry Implications
1. Social Networking Platforms - Create inclusive platforms that capitalize on the growing engagement of women in social networking.
2. Online Services and E-commerce - Develop online services and e-commerce platforms that offer personalized experiences and cater to the interests of women.
3. Digital Communication Tools - Invent new communication tools and technologies that specifically target the communication preferences of women.