The racing game developer Simbin Studios has introduced a gaming competition entitled 'Women and Wheels,' created exclusively for women. The development of the game encouraged more female involvement in competitive esports and games. Although there has been a rise in numbers in the participation of women in gaming, the numbers of female esport players remain relatively low, especially in more competitive categories. Allan Speed, the studio head of the firm, expressed that only 7% of its regular player demographics are female, and he wanted to drive that number up with the creation of Women and Wheels.
For the initiative, the studio gave out prizes such as game racing accessories, and even life coaching packages. In addition to the new launch, Simbin Studios announced that a percentage of the proceeds from the event would be donated towards female-centric charity organizations.
Women-Only eSports Race Competitions
SimBin Studios Caters to Women with Women and Wheels
Trend Themes
1. Women-only Esports Competitions - Organizations are beginning to create women-only esports competitions as a way to encourage more female participation in traditionally male-dominated gaming spaces.
2. Diversity and Inclusion in Gaming - The gaming industry is recognizing the need for diversity and inclusion, and creating spaces for underrepresented groups such as women to participate in esports.
3. Female-targeted Gaming Prizes - Companies are offering prizes specifically targeted towards women in gaming, such as racing accessories and life coaching packages.
Industry Implications
1. Gaming - Gaming companies have the opportunity to tap into the underrepresented market of female gamers and create more women-friendly gaming experiences.
2. Esports - Esports organizations can create more diverse esports competitions to attract a broader audience and increase participation among women.
3. Charity - Charitable organizations that focus on women's issues can partner with companies like Simbin Studios to receive donations from women-only esports competitions.