WLDKAT, the clean, sustainable skincare brand founded by Amy Zunzunegui, recently debuted a sophisticated and sleek new rebrand. Equal parts minimalistic and elevated, the monochromatic packaging evokes a sense of luxury and quality.
In addition to launching a new brand identity, WLDKAT also updated its formula and introduced more accessible price points. The skincare company is committed to "democratizing high-quality, clean skincare with prices under $25." One of the most notable changes in the brand's updated formulas is the removal of all CBD in products. According to the brand, "WILDKAT does not view itself as a CBD brand, however WLDKAT does view itself as clean, sustainable and efficacious."
Fans can now find WLDKAT on ULTA.com alongside its previous distribution channels.
Inclusive Clean Beauty Rebrands
WLDKAT Debuted a Fresh New Look and More Inclusive Price Points
Trend Themes
1. Inclusive Clean Beauty - Opportunity to develop more clean, sustainable skincare products that cater to a wider range of skin types and backgrounds.
2. More Accessible Price Points - Opportunity to expand the market by offering high-quality skincare products at affordable prices without compromising on ingredients or efficacy.
3. Cbd-free Formulas - Opportunity to develop products that focus on other efficacious and sustainable ingredients in skincare.
Industry Implications
1. Beauty and Skincare Industry - Opportunity to diversify product lines and make clean, sustainable skincare more accessible to different types of consumers.
2. Retail Industry - Opportunity to tap into a growing demand for affordable yet high-quality skincare products and cater to a wider range of consumer demographics.
3. Sustainability Industry - Opportunity to explore other sustainable and eco-friendly ingredients and packaging options for skincare products without compromising on quality.