Prepackaged food and drink have gained immense popularity amongst consumers who favor convenience, so brands are responding with new varieties like the WKD Mixed Cocktails to expand offerings.
The cocktails contain a 6% ANV and come in three flavor varieties including 'Cheeky V,' 'Oh Schnapp' and 'Passionista,' which are made with port, peach schnapps and rum, respectively. Each of the canned cocktails are targeted at consumers aged 18 to 24 in the UK and look to merge enticing flavors with convenience to offer shoppers the perfect option to enjoy.
The WKD Mixed Cocktails are brightly branded to make them highly visible on store shelves, while also being applicable for younger consumers who are enticed by trend-focused branded approaches.
Exotic Flavor Canned Cocktails
The WKD Mixed Cocktails are Premixed and Ready to Enjoy
Trend Themes
1. Exotic-flavor Canned Cocktails - Canned cocktails with unique flavor combinations are gaining popularity, and offer opportunities for brands to innovate with new and exciting tastes.
2. Prepackaged Convenience - Consumer demand for convenience continues to grow, providing opportunities for brands to explore new prepackaged products across various industries.
3. Enticing Branding for Younger Consumers - Younger consumers are attracted to trend-focused branded approaches, presenting opportunities for brands to create visually appealing products that appeal to this demographic.
Industry Implications
1. Alcoholic Beverages - Innovation with canned cocktails presents opportunities for disruption and increased market share in the alcoholic beverage industry.
2. Food and Beverage Packaging - As consumer demand for prepackaged convenience grows, the packaging industry can innovate with new, sustainable, and eye-catching designs.
3. Convenience Stores - Brands can take advantage of consumer demand for convenience by offering prepackaged and ready-to-eat/drink options in convenience stores.