UK-based advertising agency Man+Hatchet is the creative force behind the Withings Beautiful Naked commercial. Withings is a wearable tech manufacturer that specializes in body monitoring and health tracking devices.
In this cheeky stop motion ad, the company introduces viewers to a man named Sam. While Sam is less than happy with his body in the beginning of the clip, he learns to love it with the help of some activities that leave him feeling fit and refreshed.
The Withings Beautiful Naked ad was conceived by Man+Hatchet creative director Henry Cowling and suggests that running, jumping and even dancing will do your mind and body some good. The commercial not only suggests that you will look better when exercising but also illustrates how it enhances self-esteem and a love for one's body.
Body-Loving Stop Motion Ads
The Withings Beautiful Naked Campaign Teaches You to Love Your Body
Trend Themes
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Industry Implications
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