Fruit Infusions is a new line of sweet wines from Sutter Home Family Vineyards that's infused with real fruit juice and natural fruit flavors. The premium Californian wines are said to be sweet, juicy and refreshing with light effervescence to enhance the experience of consuming varieties like Sweet Peach, Wild Berry and Tropical Pineapple.
Jennifer Hohman, director of marketing for Sutter Home, describes: "Inspired by our fans' affinity for sweet fruit flavors, we crafted this line of wines with real fruit juice for today's consumer." The demand for berry, peach and pineapple flavors is only continuing to grow and these flavored wines promise to offer a uniquely refreshing experience for the spring and summer months ahead. The products can be purchased in packs and bottles of different sizes for sweet refreshment.
Juice-Infused Wines
Fruit Infusions are Enhanced with Real Fruit Juice & Natural Fruit Flavors
Trend Themes
1. Fruit Infused Alcoholic Beverages - There is a trend in alcoholic beverage offerings being infused with real fruit juice and natural fruit flavors.
2. Sweet Wine - There is a trend towards more sweet wine offerings due to the growing demand for fruit flavors.
3. Effervescent Wine - There is a trend towards light effervescence in wine, adding refreshment value and an enhanced experience for consumers.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can incorporate real fruit juice and natural fruit flavors to their products to cater to the growing demand for fruit infused alcoholic beverages.
2. Wine Industry - The wine industry can add effervescence to their products to create a unique and refreshing experience for consumers.
3. Packaging Industry - The packaging industry can innovate by designing more creative packaging options for fruit-infused alcoholic beverages that cater to the consumers' preference for variety in size and packaging.