Jeremy DV Boyd of Fuller has designed a wine bottle featuring a 6-speed gear stick bottle cap. The tribute wine celebrates the life of Neil Ashmead, a man who loved wine and fast cars to the fullest.
The Elderton GTS Shiraz has a design featuring go-fast stripes, shark gills and a winner’s wreath neck label.
Although the wine label takes a risk, there are certainly other wines out there that take labelling to another level.
Racing Wine Bottles
Elderton's Neil Ashmead GTS has a 6-Speed Gear Cap
Trend Themes
1. Gear Stick Bottle Caps - Disruptive innovation opportunity: Create unique and interactive packaging designs for various products, incorporating gear stick bottle caps.
2. Customized Wine Labels - Disruptive innovation opportunity: Develop personalized and creative labels for wine bottles that resonate with consumers and enhance their overall experience.
3. Sport-inspired Wine Designs - Disruptive innovation opportunity: Combine sports themes and elements in the design of wine bottles to attract sports enthusiasts and create unique branding opportunities.
Industry Implications
1. Packaging Design - Disruptive innovation opportunity: Explore innovative packaging designs and materials to differentiate products and enhance user experiences.
2. Beverage Labeling - Disruptive innovation opportunity: Utilize advanced printing and customization technologies to create captivating and personalized labels for beverages, enhancing brand image.
3. Wine Industry - Disruptive innovation opportunity: Introduce innovative and themed wine bottle designs to attract new consumer segments and enhance brand recognition.