Part of the larger #SummerOfColour campaign, Campo Viejo's 'Fiesta de Color' is a vibrant, summer-themed brand activation that was recently in London at Waterloo Millennium Green. Open between June 14 and 16, 2017, the wine pop-up included experiences such as the 'Blend Your Own Wine' workshop, where visitors can create their own wine suited toward their personal tastes. Other experiences offered at Campo Viejo's 'Fiesta de Color' include a 'Dare to Pair' session, where attendees are welcome to challenge tradition when it comes to food and wine pairings.
Inspired by the laid back nature of everyday Spanish life in comparison to the work-life balance of London, the colorful brand activation will allow consumers to play with their preferred flavors in order to maximize the experience of Campo Viejo's product.
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
Trend Themes
1. Personalized Wine - Campo Viejo's 'Fiesta de Color' includes a personalization station where visitors can create their own wine suited toward their personal tastes.
2. Challenging Traditions - Campo Viejo's 'Fiesta de Color' offers a 'Dare to Pair' session, encouraging attendees to challenge tradition when it comes to food and wine pairings.
3. Interactive Brand Activations - Campo Viejo's 'Fiesta de Color' is part of the larger #SummerOfColour campaign and offers various interactive experiences for consumers to engage with the brand.
Industry Implications
1. Wine - Campo Viejo's 'Fiesta de Color' focuses on creating a personalized wine experience for consumers.
2. Hospitality - Brand activations like Campo Viejo's 'Fiesta de Color' can be implemented in the hospitality industry to create unique experiences for guests.
3. Event Planning - Companies in the event planning industry can leverage interactive brand activations, like Campo Viejo's 'Fiesta de Color,' to create memorable and engaging experiences for event attendees.