Cheese, wine and crackers are commonly enjoyed alongside one another and this summer, Cheez-It and House Wine collaborated to offer a limited-edition product pairing. The product for wine lovers and cracker fans alike takes the form of a single box of cheesy crackers with the Original Red Blend box of House Wine that can be poured directly from the same box via a spout.
According to Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division, "Many of our fans were already exploring pairing different wines with Cheez-It." Now, this packaging design makes it even easier to appreciate the taste of red wine with cheesy crackers for picnics, backyard gatherings and other occasions for summer entertaining.
Cheez-It also recommends pairing White Cheddar and rosé, and the Extra Toasty crackers with Sauvignon Blanc.
Wine-Included Cracker Boxes
Cheez-It & House Wine's Collab Brings Cheese, Wine & Crackers Closer
Trend Themes
1. Product Pairing Collaboration - The collaboration between Cheez-It and House Wine to create a limited-edition product pairing opens up opportunities for other brands to collaborate and create unique combinations.
2. Innovative Packaging Design - The packaging design of a single box of crackers that also functions as a wine dispenser presents a disruptive innovation opportunity for packaging companies to create multi-functional and convenient packaging solutions.
3. Enhancing Customer Experience - The trend of offering suggested pairings, such as Cheez-It's recommendations for different types of wines with specific cracker flavors, presents an opportunity for other food and beverage brands to enhance the customer experience by providing personalized pairing recommendations.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore product pairings and collaborate with other brands to create unique and complementary food and drink combinations.
2. Packaging - The innovative packaging design used for the Cheez-It and House Wine collaboration presents an opportunity for packaging companies to create multi-functional and convenient packaging solutions for various products.
3. Hospitality and Entertainment - The trend of enhancing the customer experience through suggested pairings opens up opportunities for hospitality and entertainment businesses, such as restaurants and event venues, to offer personalized pairing recommendations to their customers.