The Wild Willies Rugged Clean Body Bar is a new bar soap that provides Dual-Action Technology that washes away sweat and simultaneously provides odor protection. Formulated with skin-caring shea butter and coconut oil, the bar soap replenishes and hydrates skin, all the while sharing fresh scents like Coastal Drift, Sunrise Ridge, River Mist or Aspen Trail.
"The product is for the man that works hard and is a straight shooter yet believes that getting clean is just as manly as getting dirty," said Steve Capitani, President of Wild Willies, in a press release, "The launch of the soap is also another example of our company's continued ambitions to provide men with high-quality simple solutions they can use every day."
This soap for men is launching with a new campaign from the brand, Wash Away the Sweat, Not the Man.
Dual-Action Bar Soaps
Wild Willies' Rugged Clean Body Bar Provides Odor Protection
Trend Themes
1. Dual-action Bar Soaps - Wild Willies' Rugged Clean Body Bar provides simultaneous odor protection and sweat washing.
2. Skin-caring Ingredients - The use of shea butter and coconut oil in Wild Willies' Rugged Clean Body Bar replenishes and hydrates the skin.
3. Scented Bar Soaps - Wild Willies' Rugged Clean Body Bar offers fresh scents like Coastal Drift, Sunrise Ridge, River Mist, and Aspen Trail.
Industry Implications
1. Personal Care Products - The introduction of Dual-Action Bar Soaps presents an opportunity for personal care product companies to innovate with products that provide simultaneous odor protection and sweat washing.
2. Men's Grooming - Wild Willies' Rugged Clean Body Bar, designed specifically for men, highlights the potential for disruptive innovation in the men's grooming industry by introducing products that cater to the unique needs and preferences of male consumers.
3. Scented Products - The inclusion of fresh scents in Wild Willies' Rugged Clean Body Bar opens up possibilities for the scented product industry to explore alternative fragrances and expand their offerings.