The Wild Trail Sweet & Salty Bar is the latest fruit and nut bar variety from the UK-based brand that will offer consumers a balanced indulgence to choose when looking for a way to stay fueled between meals or activities.
The bar contains just five ingredients like the other products in the brand's lineup and is packaged to be perfect for on-the-go eating to accommodate the rising number of time-poor consumers. The bar was created with consumer demand in mind as more shoppers seek out products with a sweet profile and a hint of saltiness.
The Wild Trail Sweet & Salty Bar was spoken on by CEO Robin Williams who said, "We’ve had fantastic feedback on the taste and quality of our existing range so we had to raise the bar yet again when developing our sweet & salty variant. We’re delighted that we’ve been able to incorporate Halen Môn Anglesey sea salt, a quality Welsh ingredient, whilst also sticking to our brand principle of using only five natural ingredients per bar."
Sea Salt-Infused Snack Bars
The Wild Trail Sweet & Salty Bar is Made with Just Five Ingredients
Trend Themes
1. Natural Ingredients Snack Bars - Creating snack bars with a limited number of natural ingredients is a disruptive innovation opportunity for brands to satisfy consumer demand for wholesome and nutritious snacks.
2. Sweet and Salty Snacks - Developing sweet and salty snacks, infused with quality ingredients such as Halen Mon Anglesey sea salt, presents an opportunity for companies seeking to cater to consumer demand for flavorful, balanced indulgence.
3. On-the-go Snacks - Meeting the needs of busy, time-poor consumers with conveniently packaged and easy-to-eat snack bars is a trend that presents an opportunity for brands to capture market share in the crowded snack industry.
Industry Implications
1. Snack Bar Industry - Developing innovative snack bars, with unique flavors and healthy, natural ingredients, presents an opportunity for brands to differentiate themselves and stay competitive in the crowded snack bar market.
2. Food and Beverage Industry - Leveraging on the trend towards sweet and salty snacks infused with quality ingredients like sea salt presents an opportunity for food and beverage companies to meet changing consumer preferences and expand their product portfolios.
3. Convenience Industry - As the demand for on-the-go snacks continues to rise, convenience stores and other retail outlets can benefit by partnering with brands that offer innovative, healthy snacks that cater to the dynamic tastes of modern consumers.