Labeling itself as India's first premium rum brand, Wild Tiger Rum both looks and tastes the part. The rum comes in a felt-covered bottle with an elaborate tiger stripe design and a faux-tiger claw hanging from the neck of the bottle, giving it an exotic appearance that is sure to draw people's eyes to where it sits behind the bar.
The rum is distilled in a facility on the banks of the Bharathappuzha river, which is a tributary of the Southern Ganges. Wild Tiger Rum blends Indian molasses and sugar cane. This gives it a dark, aromatic flavor compared to other liquors.
More than just flamboyant branding, the tiger motif that accompanies the rum has a purpose. The population of tigers in Indian forests has dropped to 2,000 from over 40,000 since India gained independence. Each bottle of Wild Tiger Rum purchased will thus contribute to the Wild Tiger Foundation.
Charitable Tiger Rums
'Wild Tiger Rum' Features Bold, Tiger-Striped Packaging
Trend Themes
1. Experiential Packaging - The bold, tiger-striped packaging of Wild Tiger Rum creates a unique and eye-catching experience for consumers, providing opportunities for other brands to enhance their packaging designs.
2. Sustainable and Philanthropic Branding - Wild Tiger Rum's commitment to supporting the conservation of tigers through its branding demonstrates the demand for sustainable and socially responsible initiatives, opening doors for other companies to align their brands with meaningful causes.
3. Premium Local Spirits - As India's first premium rum brand, Wild Tiger Rum taps into the growing trend of consumers seeking unique and high-quality local spirits, presenting opportunities for other distilleries to showcase their regional specialties.
Industry Implications
1. Alcoholic Beverages - Wild Tiger Rum's innovative packaging and philanthropic branding exemplify disruptive opportunities in the alcoholic beverages industry, encouraging other brands to explore new ways to engage consumers and make a positive impact.
2. Packaging and Design - The experiential and visually striking packaging of Wild Tiger Rum highlights disruptive innovation opportunities within the packaging and design industry, inspiring other businesses to create innovative and attention-grabbing packaging solutions.
3. Conservation and Wildlife - The Wild Tiger Foundation partnership with Wild Tiger Rum showcases potential disruptive innovation opportunities in the conservation and wildlife industry, inspiring other organizations and brands to collaborate for environmental causes.