The Whozeewhatzit bar is the first new bar to be introduced by Whatchamacallit in a decade and it is packed full of crunchy, crispy and chewy textures. The multi-textured bar has an added layer of peanut butter crème, plus rice crisps and a chocolate candy coating.
Last year, The Hershey Company brand asked fans to get creative and come up with a name for a new bar and Whatchamacallit was chosen as the winning selection. The name captures the wild and crazy essence of the bar and doubles as a fun reference to the name of the brand as well. As such, the Whozeewhatzit bar is said to be "almost as much fun to say as it is to eat."
Multi-Textured Candy Bars
The Whozeewhatzit Bar is Full of Crunchy, Chewy and Crispy Textures
Trend Themes
1. Multi-textured Candy - Opportunity to create more candy bars featuring a variety of textures to attract consumers who enjoy a sensory experience while eating.
2. Crowdsourced Product Naming - Opportunity for brands to involve consumers in the product naming process, increasing brand engagement and driving sales.
3. Nostalgia Marketing - Opportunity for brands to leverage nostalgia by reviving old products or introducing new products with a retro look and feel to appeal to consumers' sense of nostalgia.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can explore new flavor and texture combinations to create unique candy bars that satisfy the demand for multi-textured candy.
2. Marketing and Advertising - Marketing agencies can incorporate crowdsourced product naming as a strategy to increase brand engagement and awareness.
3. Retail - Retailers can stock and promote nostalgic or retro candy products to attract customers who enjoy the nostalgia and novelty of such products.