Nike introduces a new tonal iteration of the signature Air Max 90 sneaker model with the White Reptile colorway palette to join its roster. It is led by its textured look and starts with a knitted mesh base foundation. This is then accented with overlaying details in the form of leather panels that are made to look like a scaly pattern.
The branding Swoosh emblems on the lateral side of the shoe add a touch of contrast as it is applied in black. It is also complete in a glossy finish to add some textural difference as well. The rest of the shoe features heel tabs, Air Max cutouts, and eye stays in grooved rubber.
Light Tonal Textured Sneakers
Nike Delivers a White Reptile Colorway of the Air Max 90s
Trend Themes
1. Textured Sneakers - The growing trend of unique textured sneakers provides opportunities for brands to innovate with new materials and techniques.
2. Tonal Colorway - The popularity of tonal colorways for sneakers offers opportunities for brands to experiment with minimalist designs.
3. Overlaying Details - The use of overlaying details on sneakers offers opportunities for brands to add texture and pattern to their designs.
Industry Implications
1. Footwear Industry - The footwear industry can use innovative materials and manufacturing techniques to create unique designs that cater to the textured sneaker trend.
2. Fashion Industry - The fashion industry can use tonal colorways and textured details to create minimalist, yet striking designs for customers.
3. Design Industry - The design industry can capitalize on the overlaying details trend to create more visually interesting and dynamic product designs.