White Mountaineering and adidas joined forces in re-imagining iconic sneaker silhouettes with textured Primeknit uppers. The Japanese outerwear brand continues its work with adidas with the recent debut of Primeknit Superstar silhouettes in two different colorways. The two available colorways come in a muted tone and a brighter tone to appeal to both bold and minimalist consumers.
The bolder colorway has a base of gray melange Primeknit, decorated with bright yellow and blue strips and a leather sockliner in blue. The more minimal option of the two features a dark gray Primeknit base with lighter gray panels. The correlating details of the two are the white midsoles, white toecaps and muted eyelets to draw more attention onto the contrasting strips on the knit materials. The White Mountaineering and adidas Primeknit Superstar collaboration is available on HBX's website for $180.
Reinvented Knit Sneakers
White Mountaineering and adidas Re-Imagined the Primeknit Superstar
Trend Themes
1. Textured Primeknit Uppers - This trend presents an opportunity for textile companies to explore innovative materials and add value to traditional fabrics.
2. Collaborative Sneaker Design - This trend presents an opportunity for footwear companies to partner with designers to create unique and highly desirable products.
3. Muted Eyelets - This trend presents an opportunity for accessory companies to create alternative designs that can upgrade the appearance of sneakers at a low cost.
Industry Implications
1. Textile Industry - This industry could explore and invest in developing new textured and innovative materials for footwear.
2. Footwear Industry - This industry could benefit from collaborating with designers or other brands to create unique and highly-desirable products that brings innovation in the market.
3. Accessory Industry - This industry could explore designing affordable alternatives to the traditional eyelets that creates a trendy and stylish finish for sneakers.