The Kellogg's White Chocolate Coco Pops cereal is the latest offering from the brand that aims to offer consumers with an alternative flavor from the original that's also focused on a healthier recipe.
The cereal contains 30% less sugar than the original chocolate variety and is also completely free of artificial colors and flavors for consumers to appreciate. The product is also being promoted with a new mascot known as Nula the Narwhal who will be featured in a new advertising campaign alongside Coco the Monkey.
Kellogg's UK Brand Manager Katy Bailey spoke on the new Kellogg's White Chocolate Coco Pops cereal saying, "In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original. Our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops."
Chocolatey Reduced Sugar Cereals
The Kellogg's White Chocolate Coco Pops Answer Consumer Demand
Trend Themes
1. Reduced Sugar Cereals - Develop reduced sugar alternative versions of popular cereal brands to satisfy consumer demand for healthier options.
2. Natural Ingredient Substitution - Replace artificial colors and flavors in food products with natural ones to appeal to health-conscious consumers.
3. Alternative Flavor Offerings - Create alternative flavor versions of popular foods to provide consumers with more variety and choice.
Industry Implications
1. Food and Beverage Manufacturing - Opportunity to innovate by creating new healthier versions of popular food products using natural ingredients.
2. Marketing and Advertising - Opportunity to create new advertising campaigns around alternative flavor offerings that appeal to consumers who want more variety and healthier options.
3. Packaging Design - Opportunity to explore alternative packaging designs to create more eye-catching and appealing product packaging for alternative flavor offerings.