The Milkybar Gold White Chocolate Caramel Crème dessert is being added to the Lactalis Nestlé Chilled Desserts UK product portfolio as a delicious yet low-calorie treat. The dessert features the flavor of the namesake candy bar in a soft, pudding-like format that's launching in two-packs priced at £1.50 each, while a four-pack is arriving in July. The dessert is rich and creamy yet comes in at just 91-calories per pot to make it the perfect portioned dessert or treat to enjoy anytime of day.
Marketing Manager at Lactalis Nestlé Chilled Desserts UK spoke on the Milkybar Gold White Chocolate Caramel Crème dessert saying, "The dessert is positioned as the perfect treat for any time of the day and evening and with the calorie count, and HFSS compliance, brings a real USP in the chilled desserts aisle. We are confident that this new launch will capitalise on the trend towards gold chocolate product launches while attracting Milkybar confectionery fans to the chilled aisle."
Candy Bar Dessert Pots
The Milkybar Gold White Chocolate Caramel Crème Dessert is 91-Calories
Trend Themes
1. Low-calorie Desserts - Opportunity for food and beverage industry to create more delicious yet low-calorie dessert options for health-conscious consumers.
2. Gold Chocolate Products - Opportunity for chocolate and confectionery industry to create new gold chocolate products to attract consumers who are attracted to innovation and uniqueness.
3. Portioned Snacks - Opportunity for snack and convenience food industry to create more portioned snacks to promote healthier eating habits and control calorie intake.
Industry Implications
1. Food and Beverage - Create more innovative and delicious low-calorie dessert options for health-conscious consumers, leveraging similar successful product launches from leading brands.
2. Chocolate and Confectionery - Explore new gold chocolate product opportunities to attract consumers seeking unique and novel products, which may lead to differentiation from competitors and increased sales.
3. Snack and Convenience Food - Develop more portioned snacks for calorie-conscious consumers, providing them with convenient and healthy snack options while also promoting a better eating habit.