Whistler's Storm, an alcoholic tea brand based out of the U.K., has announced the launch of new limited edition gift packs sold at consumers fairs this coming November. Each gift pack will include miniature bottles of Whistler’s Storm cold brew tea liqueur, including the 'Earl Grey' and 'Assam Black' versions, as well as a variety of liqueur-based chocolates.
The fact Whistler's Storm is releasing gift packs designed specifically for fairs and markets is no surprise considering the brand was launched in December 2020 at a Christmas Market in Manchester. The limited-edition bundles will be offered between November 18-21 at two shows: The Festive Gift Fair in Birmingham, London, and the 'The Eat and Drink festival Christmas' show in Olympia, London.
Hard Tea Gift Packs
Alcoholic Tea Brand Whistler's Storm Launches Limited Edition Gift Bundles
Trend Themes
1. Alcoholic Tea - Alcoholic tea brands can explore limited edition gift bundles to increase brand awareness and boost sales.
2. Cold Brew Liqueurs - Cold brew liqueur brands can create gift packs featuring multiple flavors to cater to different taste preferences and attract a wider audience.
3. Liqueur-based Chocolates - Confectionery companies can partner with alcoholic beverage brands to produce liqueur-based chocolates as an innovative and profitable product line.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can incorporate tea-based liqueurs to their product lines to broaden their customer base and cater to health-conscious consumers who seek alternatives to traditional alcohol options.
2. Gifts and Souvenirs - Gift and souvenir retailers can expand their product range and capitalize on the trend of alcohol-infused gift bundles during seasonal markets and fairs.
3. Confectionery - Confectionery companies can introduce unique product lines by using alcohol flavors to create liqueur-based chocolates and cater to adult consumers seeking premium and unconventional confectionery options.