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Walmart Mexico Launches WhatsApp Delivery

Walmart Mexico is now accepting WhatsApp delivery requests. The messaging app is immensely popular and integrating into a delivery service that provides increased convenience to its customers. The system works by users sending their order to a phone number that is owned by Walmart. Users can also write handwritten notes, if they prefer to not type.

Superma is a Walmart-owned chain of grocery stores, and it is charging $2.55 USD for the service. Delivery is expected around 90 minutes, or users can pay $2.03 for a longer delivery time period. Users are able to pay either with cash or by card. The company already has a delivery service through its website and app. However, integrating WhatsApp into its delivery service may provide increased convenience.
Trend Themes
1. Messaging App Integration - Integrating popular messaging apps into delivery services offers increased convenience to customers.
2. Whatsapp Delivery - Using WhatsApp as a platform for delivery orders provides a familiar and widely-used channel for customers.
3. Handwritten Notes - Allowing users to submit handwritten notes through messaging apps adds a personal touch to delivery experiences.
Industry Implications
1. Retail - Integrating messaging apps into retail delivery services can enhance customer experience and convenience.
2. E-commerce - E-commerce platforms can explore integrating messaging apps like WhatsApp to provide more streamlined delivery options.
3. Food Delivery - Leveraging messaging apps for food delivery services can offer customers a more convenient and personalized ordering experience.

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