The automakers 'Jaguar' and 'Land Rover' have each announced a new What3Words partnership. What3Words is a safety-focused geolocator application that allows for devices, such as cell phones or smart cars, to be tracked even in the absence of an internet connection. The application achieves this by having a unique always-on functionality that continues to transmit the location data even after connections are lost.
The What3Words application determines the location of a signal based on three words. Each three-square-meter block of the earth has been assigned a three-word coordinate, rather than longitude and latitude. This makes it much easier to determine the exact location of an individual report, such as a lost vehicle, as the company can simply cross-reference its geolocation software to pinpoint the target.
What3Words is excellent for Jaguar and Land Rover cars for customers who like to explore, travel long distances, or go off-roading where it may be difficult to find help if needed.
GPS Vehicle Safety Features
Jaguar and Land Rover Adopted What3Words Functionality
Trend Themes
1. Geolocator Applications - Other car manufacturers and service providers can adopt similar always-on geolocator functionality for increased safety and security for their customers.
2. Three-word Coordinates - Companies in various industries can explore using three-word coordinates for improved location accuracy, especially in areas without proper street address systems.
3. Offline Tracking - Businesses can develop innovative solutions that allow for offline tracking and reporting of devices, even in areas without an internet connection.
Industry Implications
1. Automotive - Car manufacturers can explore adopting What3Words functionality and other geolocation technologies to enhance the safety and navigation features of their vehicles.
2. Travel and Tourism - Tour companies and adventure travel providers can adopt geolocation technologies to ensure the safety and security of their customers in remote and unfamiliar locations.
3. Emergency Services - Emergency response teams can explore using offline tracking and geolocator technology to efficiently respond to emergencies in areas without proper address systems or internet connection.