It’s common to see water listed as one of the first ingredients on the back of a beauty product, a measure that’s used to cut costs frequently in the cosmetic industry—but Whamisa is one line from Glow Recipe that isn’t watered down.
Although the addition of water to a beauty or skincare product might seem naturally hydrating, Glow Recipe’s CEO and co-founder Sarah Lee describes: "Water can actually be extremely drying for the skin. When left on the skin on its own, it evaporates and leaves the skin extremely dry. It can remove the hydrators in your skin."
In order to offer more value to its customers by not watering down its products, Glow Recipe trades this liquid ingredient for other botanical extracts. There is water in Whamisa products that comes from the botanicals, which helps to make sure the product can deliver the other active ingredients throughout the skin.
Rich Botanical Cosmetics
Whamisa from Glow Recipe Boasts a Formula That's Not Watered Down
Trend Themes
1. Water-free Beauty - Disruptive innovation opportunity: Develop water-free beauty products that utilize alternative ingredients for hydration and skincare benefits.
2. Botanical Skincare - Disruptive innovation opportunity: Create skincare products that harness the power of botanical extracts instead of relying on water as a base ingredient.
3. Hydration Innovation - Disruptive innovation opportunity: Explore new methods and ingredients for delivering hydration to the skin without the use of traditional water-based formulas.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Introduce waterless formulations and botanical-based products to transform the beauty and skincare industry.
2. Natural Beauty - Disruptive innovation opportunity: Cater to the growing demand for natural and organic beauty products by offering water-free and botanical-infused alternatives.
3. Personal Care - Disruptive innovation opportunity: Develop innovative personal care products that prioritize hydration without relying on water-based formulations.