At the 2023 Summer Fancy Food Show, Vegan Rob's captivated the interests of event attendees with Whale Sperm Tortillas that share the benefits of vegan collagen. Thanks to an attention-grabbing name, these harmless plant-powered snacks bring awareness to the functional benefits of plant-based collagen for skin and joints.
Consumers' constant craving for novelty drives brands to use attention-grabbing branding strategies to highlight the benefits of tried-and-true plant-powered ingredients. These chips succeed in captivating consumer attention and effectively communicating the beneficial, nutritious properties of vegan collagen, enticing them to explore and embrace a more sustainable form of familiar snacks.
The brand's newest snacks are set to begin appearing in stores as of August 2023.
Vegan Collagen Tortilla Chips
Whale Sperm Tortillas Share the Benefits of Vegan Collagen
Trend Themes
1. Plant-based Collagen - Opportunity for brands to develop more plant-based products that offer the benefits of collagen for skin and joints.
2. Attention-grabbing Branding - Brands can utilize attention-grabbing strategies to highlight the benefits of their products and attract consumer attention.
3. Sustainable Snacks - Brands can explore the creation of sustainable and plant-powered versions of familiar snacks to meet consumer demand for healthier options.
Industry Implications
1. Food and Beverage - Innovative brands in the food and beverage industry can develop plant-based collagen products and use unique branding strategies to capture consumer attention.
2. Beauty and Skincare - Beauty and skincare industries can incorporate plant-based collagen in their products to offer natural and sustainable alternatives for improving skin health.
3. Health and Wellness - Health and wellness companies can tap into the trend of plant-based collagen to create products that cater to the growing demand for natural and functional ingredients.