Rogue Ales & Spirits, an Oregon-based company that has established itself as a pioneer of delectable craft brews ever since it was founded all the way back in 1988, has launched a brilliant new West Coast IPA as part of its Monsters of IPA Collection.
The Gumberoo West Coast IPA is built around the fable of a monster called a Gumberoo that threatened a trio of loggers who were drinking beer and considering stealing old growth sequoia trees in the woods. The takeaway from this particular tale is to uphold respect for forests and the natural gifts that they have to offer, and to make sure to have delicious beers on hand when you go camping.
With arboreal hop notes that give way to tropical and fruity notes, the Gumberoo West Coast IPA boasts an ABV of 6.8 percent.
Arboreal West Coast IPAs
The 'Gumberoo West Coast IPA' Pays Tribute to the Riches Of the Forest
Trend Themes
1. Forest-inspired Beers - Craft breweries can take inspiration from nature stories to create unique and sustainable beers.
2. Arboreal Flavors - Incorporating hop notes from trees can create interesting and complex flavor profiles in beer.
3. Monstrous Collections - Breweries can create engaging marketing narratives by incorporating mythical creatures into their beer collections.
Industry Implications
1. Craft Beer - Craft breweries can leverage unique and sustainable ingredients to differentiate their offerings in a crowded market.
2. Outdoor Recreation - Breweries can partner with outdoor recreation companies to create exclusive beers for camping, hiking, and other outdoor activities.
3. Marketing and Advertising - Agencies can help breweries develop engaging and immersive narratives that tap into myths and legends to promote their products.