Forget about fancy Caribbean resorts and European getaways, as camping and cottaging are the way to go as the WeSC Summer 2011 lookbook presents. Being one with nature and having a great time doing so is definitely more enjoyable to some than having to dealing with rigorous travel itineraries.
Filled with striped tanks, playful summer dresses, plaid button-ups and graphic tees, the WeSC Summer 2011 lookbook shows that you can look good and have fun in a very nonchalant manner. The catalog was modeled by WeSC activists DJ Stretch Armstrong, Kim Matulova, Shelly Zander, Sage Vaughn and Amy Gunther.
Casual Cottage Catalogs
The WeSC Summer 2011 Lookbook is Full of Relaxing Looks
Trend Themes
1. Camping and Cottaging - Opportunity for companies to offer camping and cottaging experiences that provide a relaxing and enjoyable alternative to conventional travel options.
2. Nonchalant Fashion - Chance for fashion brands to design and market clothing that combines style with a laid-back, carefree attitude.
3. Activist Modeling - Disruptive innovation potential in the modeling industry by featuring activists as models, showcasing a diverse range of talents and perspectives.
Industry Implications
1. Hospitality - Reimagine the hospitality industry by creating unique and eco-friendly camping and cottaging experiences to cater to the growing demand for relaxed and nature-centric vacations.
2. Fashion - Reinvent the fashion industry by creating clothing lines that prioritize comfort, versatility, and a nonchalant aesthetic for consumers seeking effortless style.
3. Modeling - Revolutionize the modeling industry by embracing diversity and inclusivity, representing individuals with unique perspectives, backgrounds, and talents beyond traditional beauty standards.