WESAKE is a new Junmai Gingo sake created in partnership with a 280-year-old Japanese sake brewer. The beverage brand aims to make sake more accessible and approachable to American drinkers through its canned format, increasing its availability as an on-the-go drink.
The premium canned sake is brewed in the style of Junmai Gingo, which retains the quality and craft of traditional sake while creating an elegant flavor. The beverage is made from four simple ingredients: rice, water, yeast, and koji, a Japanese fermentation starter. WESAKE is a vegan, gluten-free, and non-GMO beverage basting 13% ABV per 200ml can. Consumers can purchase the traditional drink as a four-pack. The carefully created sake is available through the brand's website and in select retail markets across the US.
On-the-Go Canned Sake
WESAKE is Brewed Using Junmai Gingo Style for a Bright Flavor
Trend Themes
1. Canned Sake Market - Canned sake is becoming a popular trend and is disrupting the traditional bottled sake market, creating opportunities for new brands to enter the market.
2. Junmai Gingo Sake - The Junmai Gingo style is gaining popularity and can be used to differentiate premium sake brands in the market, creating an opportunity for innovation in this style of sake.
3. On-the-go Alcohol Market - The on-the-go alcohol market is expanding, creating opportunities for brands that offer convenient, portable, and sustainable packaging formats for alcohol products.
Industry Implications
1. Beverage Industry - The beverage industry can explore new opportunities to expand the sake market and create new products that cater to the growing demand for canned sake and Junmai Gingo style.
2. Sustainable Packaging Industry - The sustainable packaging industry can collaborate with the beverage industry to design eco-friendly packaging formats that cater to the on-the-go alcohol market and reduce waste in the environment.
3. E-commerce Industry - The e-commerce industry can support the growth of WESAKE and other on-the-go alcohol brands by providing online platforms for consumers to access and purchase these products.