Artisan-style foods have become quite popular amongst consumers who are looking for something with a more homespun feel, so these new Wendy’s menu items have been developed with this in mind.
The announcement includes two new items including the 'Southwest Avocado Chicken Salad' and the 'Southwest Avocado Chicken Sandwich,' which are both made with premium chicken and creamy avocado. Both available for a limited-time, the menu items are paired with Southwest Ranch Marzetti dressing, which provides a creamy and flavorful touch to each of the meals.
The new Wendy’s menu items speak to the increasing demand for more premium options from QSR brands as consumers seek out foods that are more in line with their taste preferences for high-quality meals.
Avocado-Packed QSR Meals
These New Wendy’s Menu Items are Flavorful and Satisfying
Trend Themes
1. Artisan-style Foods Trend - Opportunity for QSR brands to develop new menu items that have a more homespun feel, appealing to consumers' desire for artisan-style foods.
2. Premium Options Demand Trend - Increasing demand for more premium options from QSR brands presents an opportunity to create high-quality meals that align with consumers' taste preferences.
3. Avocado Craze Trend - Opportunity for QSR brands to capitalize on the popularity of avocado by incorporating it into menu items, attracting avocado-loving consumers.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can leverage these trends to innovate their menus and meet the evolving demands of consumers for artisan-style foods and premium options.
2. Food and Beverage Packaging - As avocado becomes a popular ingredient in QSR meals, there is an opportunity for packaging companies to create innovative solutions that preserve the freshness and quality of avocados in these meals.
3. Food Delivery Services - The demand for avocado-packed QSR meals presents an opportunity for food delivery services to partner with QSR brands and offer convenient delivery options for customers seeking these menu items.