Teavana's new wellness iced teas are packed with ingredients that are not just flavorful and refreshing but also functional, as each of the beverages is designed to offer a different benefit. The new Wellness Craft Iced Teas include The Refresh, a blueberry mint herbal tea, that combines cooling peppermint and spearmint with fennel, ginger, licorice root, hibiscus and lemon verbena, as well as The Balance watermelon basil oolong tea with an equally unique mix of ingredients.
The Defense promises to be a bottled iced tea beverage that's especially sought-after this summer, as people are looking for functional support in all areas to support their health. This Wellness Craft Iced Tea takes the form of an orange cinnamon white tea with ingredients like Vitamin C and honey.
Wellness Iced Teas
Teavana's Wellness Craft Iced Teas Support Balance, Refreshment & More
Trend Themes
1. Functional Iced Teas - Teavana's Wellness Craft Iced Teas offer a new spin on functional beverages by delivering refreshing and flavorful drinks that provide specific benefits.
2. Herbal Infused Drinks - The use of ingredients like mint, fennel and ginger in Teavana's iced teas demonstrates a growing trend towards more herbal infused drinks in the market.
3. Health-conscious Beverages - The Defense tea and other iced teas that focus on health and wellness are becoming popular, and retailers in the beverage industry could benefit from creating more health-conscious beverages for consumers.
Industry Implications
1. Beverage Industry - Incorporating functional ingredients and herbal infusions in beverage offerings could be a disruptive innovation for the tea market.
2. Health and Wellness Industry - Tea retailers could potentially expand their product lines to cater to consumers who are seeking out more health-conscious beverages, thus disrupting the health and wellness industry.
3. Retail Industry - Companies in the retail industry could benefit from selling more wellness drinks, attracting a new group of customers with an interest in healthy living and beverages.