The 'Welcome to Cannes' print ad series for the Cannes Lions 2014 festival by Goodby Silverstein & Partners features the faces of some of the most renowned advertising creatives, somewhere under a lot of face paint. The ads announce that "The new creatives are here" and these poster prints will be on display at the halls of the Palais, up for thousands of festival attendees to feast their eyes on.
The dynamic face paintings are all quite different, since they show off the personalities of each creative and some of their recent work, like Eric Kallman, who is depicted with a strong man illustration across his face, which seems to be a nod to the highly successful Old Spice campaign he was a part of.
Dynamic Face Paint Ads
The Welcome to Cannes 2014 Posters Celebrate Creatives and Their Projects
Trend Themes
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Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to explore new and creative ways of promoting brands.
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3. Events and Festivals - Opportunity for event organizers and festival planners to incorporate dynamic face paint ads into their marketing strategies.