The Welch’s Fruit ‘n Yogurt Snacks are being expanded by the brand to provide consumers with different flavor options to enjoy when seeing out a way to incorporate some satisfying fruit flavor into their diet.
The fruit snacks will now come in the Blueberry-Acai and Mango-Peach flavor options, which are both achieved using yogurt for a touch of creaminess alongside the refreshing fruit flavors. The snacks are crafted with natural flavors and are both reported to contain vitamin D and calcium.
Associate Marketing Director for PIM Brands Nora Collins spoke on the new Welch’s Fruit ‘n Yogurt Snacks saying, "Along with the new flavors, Welch’s Fruit ‘n Yogurt Snacks also rock a new and colorful eye popping look with stunning updated packaging graphics along with more packs, sizes and formats to meet consumers’ needs during all snacking and treating occasions. Whether at school, home, work, or on-the-go, our new sizes, packs and flavors make certain that fruit ‘n yogurt lovers everywhere can find just the right size, format and flavor variety to enjoy anywhere and at any time."
Yogurt-Infused Fruit Snacks
Welch’s Fruit ‘n Yogurt Snacks Now Come in Two New Flavors
Trend Themes
1. Yogurt-infused Snacks - The use of yogurt to add creaminess to fruit snacks presents an opportunity for dairy and snack industries to collaborate and create new product lines.
2. Natural Fruit Snacks - The usage of natural flavors in fruit snacks can be a disruptive innovation opportunity for the food industries to cater to the demands of health-conscious consumers.
3. Flexible Packaging Formats - The availability of fruit snacks in different pack sizes and formats can lead to opportunities for packaging companies to expand their product portfolio and cater to the diverse needs of the market.
Industry Implications
1. Dairy Industry - The inclusion of yogurt in fruit snacks presents an opportunity for dairy companies to offer new value-added products at the intersection of snack and dairy industries.
2. Snack Industry - The use of natural flavors in fruit snacks provides an opportunity for snack companies to disrupt the market and cater to the growing demands of customers for healthier and tastier snack options.
3. Packaging Industry - The expansion of fruit snacks into new pack sizes and formats can lead to an opportunity for packaging companies to diversify their offerings and meet the changing needs of the market.