The Weightless Dry Spray Collection by Secret launches in time for spring and summer to help consumers manage perspiration throughout the warmer months. The collection offers both antiperspirant and aluminum-free deodorant options available at retailers nationwide.
Moreover, the formulas bost a fast-acting and instantly drying antiperspirant. The product provides 46-hour sweat and odor protection. However, the aluminum-free deodorant formula provides up to 24 hours of odor protection. Both formulas are designed with freshness-on-demand technology.
In addition, the products arrive in a new ergonomic-grip bottle. It features a narrow spray pattern that dispenses less cloud and puts more product where needed. The antiperspirant and deodorants are available in four fresh scents, including Wild Rose, Vanilla, White Peach, and Waterlily.
Instant-Dry Antiperspirants
Secret's Weightless Dry Spray Collection Launches in Time for Spring
Trend Themes
1. Instant-dry Technology - Opportunities for further innovation in instant-dry technology could lead to new products with enhanced performance and consumer appeal.
2. Aluminum-free Deodorants - The increasing demand for aluminum-free deodorants presents opportunities to develop new, natural alternatives with comparable effectiveness and convenience.
3. Freshness-on-demand - The incorporation of freshness-on-demand technology in personal care products is a potentially disruptive innovation that could lead to increased demand and market share.
Industry Implications
1. Personal Care - The personal care industry could explore the use of Instant-Dry Technology and Freshness-On-Demand in new products to meet evolving consumer preferences.
2. Health and Wellness - The increasing demand for natural, aluminum-free deodorants presents opportunities for the health and wellness industry to develop and market products catering to this trend.
3. Retail - The launch of Secret's new Weightless Dry Spray Collection highlights the potential of the personal care market, making it an attractive industry for retailers to invest in.