Weight Watchers has rebranded its lineup of weight loss meals in a bid to help revive the low-calories foods and help them retain relevance with evolving consumer tastes and preferences.
The new branding for the Weight Watchers meals will be rolled out across the brand's 170 products that span 30 different categories starting in January of 2017. The new branding and packaging focuses on a certain artisanal aesthetic with vibrant imagery, handwritten font and distinct attention being paid to fresh ingredients used in the foods. This helps make the weight loss meals appear more healthy and balanced than simply for shedding pounds, and more realistic as an option for the average consumer to reach for to maintain a healthy lifestyle.
Artisanal Low-Calorie Food Branding
The Weight Watchers Weight Loss Meals Rebranding is Homestyle
Trend Themes
1. Artisanal Food Branding - Opportunity for brands to rebrand their products with an artisanal aesthetic to attract health-conscious consumers.
2. Fresh Ingredient Packaging - Potential for packaging designs that emphasize fresh ingredients to give products a healthier and more appealing image.
3. Lifestyle-focused Weight Loss - Market for weight loss meals targeting consumers who want to maintain a healthy lifestyle rather than solely focused on shedding pounds.
Industry Implications
1. Packaged Food Industry - Companies in the packaged food industry can explore rebranding opportunities to tap into the growing demand for healthy and artisanal food products.
2. Health and Wellness Industry - Opportunity for the health and wellness industry to create products and services that cater to consumers seeking balanced, fresh, and low-calorie options.
3. Weight Loss Industry - Innovators in the weight loss industry can capitalize on the trend by offering weight loss meals that align with consumers' desire for a healthy and holistic approach to weight management.