Weedmaps is an online legal marijuana community that allows those who subscribe to view, review and discuss various cannabis-related subjects, especially of those that are local to the subscriber. With the state of Massachusetts recently legalizing recreational marijuana use for those over 21, the Weedmaps brand decided to implement a student brand ambassadorship across some of Boston's universities in order to promote its services.
Although marijuana is still technically prohibited on some of these campuses, students will not be promoting cannabis use or selling the product – only the services that the Weedmaps brand offers. The ambassadorship will likely play an important role in removing the social stigma that still exists around the subject and use of cannabis. It will be the brand ambassadors' responsibility to help set up advertising opportunities and parties for Weedmaps, as well as pass out various prizes in the form of coupons, concert tickets, Weedmaps swag, and tickets to sporting events.
Cannabis-Marketing Brand Ambassadorships
Weedmaps is Seeking to Promote Its Service in Boston
Trend Themes
1. Cannabis-related Student Brand Ambassadorships - Opportunity to utilize student brand ambassadors to promote cannabis-related services and remove social stigma.
2. Online Marijuana Communities - Growing trend of online platforms connecting cannabis enthusiasts to share information and reviews.
3. Legalization of Recreational Marijuana - Increasing number of states legalizing recreational marijuana, creating new market opportunities.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity to specialize in cannabis-related advertising and marketing strategies.
2. Event Planning and Promotion - Opportunity to cater to the needs of cannabis brands by planning and promoting events targeted at cannabis enthusiasts.
3. E-commerce and Technology - Innovation opportunity to develop online platforms and technologies to facilitate the cannabis community and industry.