Cannabis-infused products are being developed at an accelerated rate as legalization becomes a reality for many parts of North America and around the world, which is seeing new options like Weedka come about.
The vodka is reported by the brand to have a well-balanced flavor profile with a soft finish, which is achieved thanks to the incorporation of cannabis oil into the recipe. Despite having cannabis oil in the ingredients, the vodka doesn't contain any THC or psychoactive substances to simply let consumers enjoy the flavor of the plant alongside the crisp flavor of the libation.
Weedka was developed in collaboration with Herman Jansen Beverages in the Netherlands and is set to be available for purchase from distributors starting on January 1, 2019.
Cannabis-Flavored Vodkas
Weedka is Infused with Cannabis Oil but Contains No THC
Trend Themes
1. Cannabis-infused Products - The trend of incorporating cannabis oil into products that are not intended to get you high but rather to enjoy the flavor of the plant.
2. New Flavors in Alcohol - The trend of experimenting with unusual flavors in the alcohol industry, such as cannabis and other plant-based flavors.
3. Legalization of Marijuana - The trend of legalizing marijuana in various parts of the world and introducing new cannabis-infused products to the market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on incorporating cannabis oil and other unconventional flavors into their products to stay ahead of trends.
2. Legal Cannabis Industry - The legalized cannabis industry is ripe for innovation in products like Weedka that don't contain psychoactive substances, allowing for more mainstream consumption.
3. Food Industry - The food industry can look to incorporate cannabis oil and other trendy flavors to create new products or menu items that stand out from the competition.