A company that relies on Google Analytics to determine search engine rankings and website traffic statistics needs to be aware of the damage a web crawler can cause on such web rankings.
This chart by Rivalhost explains that with web spiders and bots, as well as spammers, hackers and spies, not even half of web traffic on unprotected sites actually constitutes real human visitors. There are the bad bots that search for vulnerabilities on sites, scraping sensitive information and stealing content, and there are good bots that monitor websites to determine search engine rankings.
To control the accessibility of a site to harmful and corrupt web crawler bots, as well as ensuring a secure reputability with Google Analytics rankings, protect the site with managed web hosting.
Search Ranking Spam Infographics
An Outline of How a Web Crawler Inflates Google Analytics
Trend Themes
1. Web Crawler Bot Detection - Opportunity to develop innovative solutions for identifying and blocking harmful web crawler bots.
2. Web Traffic Analysis - Opportunity to create advanced analytics tools to accurately measure and analyze website traffic.
3. Managed Web Hosting - Opportunity to provide secure and reliable hosting solutions that protect against web crawler bots and ensure high search engine rankings.
Industry Implications
1. Cybersecurity - Disruptive innovation opportunities in developing advanced web crawler bot detection and protection solutions.
2. Data Analytics - Disruptive innovation opportunities in creating sophisticated tools for accurate website traffic analysis.
3. Web Hosting - Disruptive innovation opportunities in providing managed hosting services that prioritize security and search engine optimization.