Finding the right outfit for a specific event or function isn't always the easiest process, so the 'WearThat' app enables users to let their friends and followers have a say in the matter.
The app works by having users upload their outfit and letting others have their say in what they like or don't like about it to help the person pinpoint the perfect pairing of garments to don. Users can also search the app for specific tags to see what others are wearing to specific events to get outfit inspiration when they aren't sure what the right attire might be for a function.
The 'WearThat' app comes as an example of how the fashion industry is becoming increasingly digitized as consumers seek out solutions to help them look their best.
Outfit-Choosing Apps
The 'WearThat' App Lets Others Have Their Say with What You Wear
Trend Themes
1. Outfit-choosing Apps - The rise of outfit-choosing apps presents an opportunity for fashion retailers to integrate their products and services, offering personalized recommendations and increasing customer engagement.
2. Crowdsourced Fashion Feedback - The use of crowdsourced feedback in fashion apps opens up new possibilities for social engagement and personalized styling, allowing users to gather opinions from their social circles and make informed outfit choices.
3. Digitization of Fashion Industry - The digitization of the fashion industry, as exemplified by outfit-choosing apps like 'WearThat', creates opportunities for fashion brands to leverage technology for marketing, customer interaction, and sales optimization.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage outfit-choosing apps to enhance customer experience, offering personalized styling suggestions and driving sales.
2. Social Media - Social media platforms can integrate outfit-choosing features to increase user engagement and encourage fashion-related content sharing.
3. Technology Solutions Providers - Technology solutions providers can develop and offer outfit-choosing app functionalities to fashion brands, helping them stay competitive in a digitized industry.