DJ Khaled is no stranger to Jordan Brand and together, the duo launched the We the Best pack of sneakers that highlight the Air Jordan 5 sneaker model. The collaborative footwear starts off with leather materials making up the upper and decorates the shoe with pastel hues as the contrasting tones.
The heel of the sneaker also sees some branding as it reads "WE THE BEST" on the left shoe and has matching branding on the opposite side's clear outsole. Starting with the Sail palette as the base, it is decorated with hues of purple, blue, and silver. The Crimson Bliss iteration is a peach-orange hue on the upper and has decorative tones of cream and silver blue.
Producer-Collaborative Sneaker Capsules
Jordan Brand and DJ Khaled Expand the We the Best Pack
Trend Themes
1. Collaborative Capsule Collections - As more celebrities and brands build partnerships to release capsule collections, other brands can explore co-branded releases to expand their consumer reach.
2. Customizable Sneakers - Incorporating unique details such as branding or color options in sneakers can increase their appeal and provide a niche customization service for customers.
3. Pastel Colorways - As pastel hues continue to trend in fashion, incorporating them in sneaker designs can contribute to the overall trend and attract a wider audience.
Industry Implications
1. Footwear - Collaborations between celebrities and brands can increase brand exposure and revenue in the highly competitive footwear industry.
2. Fashion - Customizable and exclusive capsule collections can be a leading force in the fashion industry, catering to the growing demand for individualized fashion.
3. Sportswear - Pastel colorways can contribute to the trend in sportswear fashion and attract consumers looking for comfortable but fashionable activewear.