Suncare brand, Sun Bum, is dressing statues like bananas for its 'We Are Not Bananas' campaign. As of May 1st, statues will sport the funny customs across all 50 states of the U.S. to spread awareness about skin cancer. The brand plans to continue its #BananaSuitChallenge, which began in 2019, with the company's TikTok content.
The skin cancer campaign aims to promote sun safety, as skin cancer is one of the most common and preventable cancers worldwide. The decision to use banana suits is not only due to the brand's mascot Sunny the Ape, but also to showcase how bananas are protected from head to toe, just like we should be. Each participating statue was carefully chosen in collaboration with government agencies and Hollywood costume designer Erik Dixon.
Skin Cancer Awareness Campaigns
Sun Bum Launches its 'We Are Not Bananas' Campaign
Trend Themes
1. Skin Cancer Awareness Campaigns - The success of Sun Bum's unique skin cancer campaign inspires other brands to get creative and find new ways to spread awareness.
2. Statue Marketing - Sun Bum's strategic use of statues as a marketing tool reveals a new trend for promoting awareness campaigns.
3. Social Media Challenges - Sun Bum's #BananaSuitChallenge highlights the impact of social media challenges on spreading brand awareness and engagement.
Industry Implications
1. Suncare - Suncare companies can learn from Sun Bum's creativity and strategic use of marketing tools to promote their own products and campaigns.
2. Government Agencies - Collaborations with government agencies, like Sun Bum's partnership with them to choose participating statues, could be a new opportunity for brands to promote their social initiatives.
3. Costume Design - Hollywood costume designers, like Erik Dixon, could benefit from working with brands on unique marketing campaigns like Sun Bum's 'We Are Not Bananas' campaign.