In preparation for the upcoming Día de Muertos collection, Nike introduces a new iteration of the Air Force 1 sneaker model to join the roster in the form of the We are Familia design. The shoe has a warm tonal palette that is made from the canvas at the base foundation for a breathable touch.
It is then detailed with overlaying materials of suede touches and leather by the heel section. It is all done in a clay brown color and elevated by the fuzzy panel Swoosh in a chenille material in green and yellow to add a pop of contrast. The tongue logo patch is just as bright as it reads "We are Familia' in red, blue, and yellow.
Fuzzy Brown Tonal Sneakers
Nike Adds the New We Are Familia Design to the Air Force 1 Sneaker
Trend Themes
1. Dia De Muertos Sneaker Collection - There's an opportunity for shoe brands to tap into cultural traditions with new collections.
2. Tonal Colorways - Fashion brands can explore new possibilities by incorporating warm tonal palettes into their products.
3. Fuzzy Panel Accents - Fashion brands can experiment with texture by including fuzzy panel accents on their products.
Industry Implications
1. Fashion - Fashion brands have an opportunity to incorporate cultural traditions and explore new colors and textures in their products.
2. Footwear - Shoe brands have an opportunity to create collections inspired by cultural traditions and explore new colorways and textures in their products.
3. Retail - Retail stores have an opportunity to offer products inspired by cultural traditions and with unique textures and colorways.