One of the newest releases from Drybar is a water-activated hair wash, a powder cleanser that turns into a foam to cleanse and condition at the time of use. Made with naturally derived ingredients, the powder-to-foam cleanser and conditioner is suited to all hair types and it's vegan and cruelty-free.
When it is needed, the One-Two Punch Water-Activated 2-in-1 Hair Wash can be dispensed into the palm to create a paste that can be worked through the hair from root to tip. Some of the key ingredients in the nourishing, sulfate-free hair care formula are coconut-derived cleansers, moisturizing coconut milk, aloe leaf juice and antioxidant-packed strawberry seed oil. The waste-reducing formula helps people conserve resources and be more mindful with product use.
Water-Activated Hair Washes
Drybar's Two-in-One Wash is a Nourishing Powder Cleanser
Trend Themes
-
Water-activated Hair Care — Opportunity for other hair care brands to create water-activated products and reduce waste.
-
Powder-to-foam Cleansers — Opportunity for brands to create more powder-to-foam cleansers using natural, nourishing ingredients.
-
Sustainable Hair Care — Opportunity for salon brands to create more sustainable hair care products that are vegan, cruelty-free, and waste-reducing.
Industry Implications
-
Hair Care — The hair care industry can benefit from creating innovative and sustainable hair products.
-
Beauty — The beauty industry can introduce more water-activated and powder-to-foam products to reduce plastic waste.
-
Sustainability — Sustainability-minded companies within various industries can work to create products that accomplish sustainability goals while meeting consumer needs.