Fashion label Wan Hung recently showcased its Fall/Winter 2018 offerings at Shanghai's Fashion Week. The unique capsule imagines the concept of a fictional character by the name of 'Mister Hung.' Mister Hung is an office employee who also embodies a gym enthusiast, so the collection looks to the sensuality of gym apparel. In addition to the gym culture concept that the collection adopts, Hung also looks towards 'The Perks of Being a Wallflower' as an influence.
Wan Hung was first founded back in 2014 with a deep focus on tailoring, and the newest range stays true to its heritage. The new Fall/Winter 2018 collection takes on a blend of the traditional relaxed tailoring pieces, while also delivering luxe gym essentials such as reinterpretations of laid-back tracksuits and hoodies.
Gym Culture-Inspired Collections
Wan Hung Imagines a Fictional Character To Showcase Its FW18 Line
Trend Themes
1. Gym Culture-inspired Collections - The trend towards fusing traditional tailored pieces with athletic wear presents an opportunity to disrupt the fashion industry by combining comfort and functionality.
2. Fictional Character-inspired Collections - Designing collections around the personality traits of fictional characters creates an opportunity for fashion brands to tell unique stories and connect with consumers on a deeper level.
3. Influence of Literature-inspired Collections - Drawing inspiration from well-known literature can offer a unique and intriguing theme for fashion collections, creating a new way to connect with consumers.
Industry Implications
1. Fashion Industry - The fusion of traditional tailoring with athletic wear offers a disruptive innovation opportunity for the fashion industry to offer fashionable and comfortable clothing.
2. Literature Industry - Working with fashion labels to incorporate literature-inspired collections can present new opportunities for the literary industry to market their products in a new way.
3. Entertainment Industry - Partnering with fashion labels can offer unique opportunities for the entertainment industry to market their characters and stories through collections.