In an effort to keep up with its competitors, such as Amazon, Walmart launched a new Walmart website design. This may seem like a small initiative for the retail mega-store, but this revamped website aims to be a cozy and inviting extension of its multiple brick-and-mortar outposts. In order to appear more personal, the brand is using the website to offer a more tailored experience for users and is employing a combination of algorithm and human-driven product recommendations.
By utilizing lifestyle and aspirational imagery, the revamped Walmart website focuses more on the single customer experience and evokes a narrative driven by the individual. The new site will also focus on products available at the user's local Walmart. This feature of the Walmart website will be part of a new in-store app, which will help customers locate items in stores.
Personalized Mega-Store Websites
The Revamped Walmart Website Focuses on Individual Experiences
Trend Themes
1. Personalized E-commerce - Opportunity for businesses to create customized online experiences for individual customers by using algorithms and human-driven recommendations.
2. Lifestyle-driven Websites - Trend of websites using lifestyle and aspirational imagery to create a personalized narrative for users, enhancing the overall customer experience.
3. In-store App Integration - Emerging trend of integrating in-store apps with website experiences to enhance customer convenience and assist in locating items.
Industry Implications
1. E-commerce Retail - Disruptive innovation opportunity in the e-commerce retail industry to implement personalized online experiences and gain a competitive edge.
2. Web Design and User Experience - Opportunity for web design and user experience professionals to focus on creating lifestyle-driven websites that engage users on a personal level.
3. Retail Technology - Disruptive innovation opportunities for retail technology companies to develop and integrate in-store apps that enhance the overall shopping experience.