Bringing a touch of the outside indoors, the Hollow Tree Wall Rack is inspired by the holes that sometimes exist on trees. Modular in design and capable of holding any variety of different products or objects, the rack is the work of Italy-based designer and architect Michela Catalano.
Crafted from maple wood, the rack can be easily held onto walls thanks to the hook designed onto the rear. The slotted nature of the top portion of the Hollow Tree Wall Rack is ideal for holding magazines, thin pieces of literature or even mail if placed near entryways. The interior cubby is a cozy nook that can keep keys, cards or cash perfectly within hand's reach for moments you're running out the door late.
Arboreal Organization Racks
The Hollow Tree Wall Rack Copies the Natural Aesthetic of a Tree
Trend Themes
1. Organic Home Decor - The trend towards bringing nature indoors creates disruptive innovation opportunities in sustainable materials and customizable designs.
2. Modular Storage Solutions - The trend towards space saving and customizable storage creates disruptive innovation opportunities in smart home technology and multi-functional design.
3. Sustainable Wood Design - The trend towards environmentally responsible design creates disruptive innovation opportunities in renewable materials and eco-friendly production methods.
Industry Implications
1. Home Decor - The Home Decor industry can benefit from incorporating organic and modular designs to meet the consumer demand for sustainable and customizable products.
2. Smart Home - The Smart Home industry can benefit from incorporating modular storage solutions to meet the consumer demand for connected and customizable living spaces.
3. Furniture Design - The Furniture Design industry can benefit from incorporating sustainable wood materials and eco-friendly production methods to meet the consumer demand for environmentally responsible products.