Fox Portugal teamed up with creative ad agency Torke+CC to create ‘The Walking Dead Blood Store.’ The zombie-infused advertising concept was made for the promotion of not only The Walking Dead Season 4 on its network, but for a social good: blood donation.
Upon arrival, customers donated blood in order to buy official merchandise from the store. The blood was then donated to the country's national blood bank institute IPST. Technically, the concept made for "the world’s first store where the currency is blood."
The promotion was a huge success, with a 571% increase in blood donations in comparison to the year prior. The promotion also proved to bring in a new demographic of blood donors because 67% of the total donations were made by first-time donors.
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