The Walker Brothers recently launched a new, fresh look for its signature hard kombucha. The company launched in 2018 using SCOBY (the living culture that is essential to create kombucha) from the founder's aunt, which inspired its slogan -- 'A family culture.' The alcoholic kombucha is made from high gravity and is a healthy and probiotic alternative to wine, beer, and liquors.
The redesign boasts an understated and minimalistic logo that symbolizes a bridge. This bridge encapsulates the Walker Brother's belief in community. The design company Makebardo, "worked on a thin line between the literal and metaphoric. Instead of doing a pictorial bridge through an illustrative line work, they decided to express the concept of the bridge through the morphology of the wordmark, achieving a more interesting outcome." The restrained typography used in the logo is modest yet bold.
The high gravity kombucha is brewed in Nashville, TN and is unpasteurized, gluten-free, and probiotic. It comes in four flavors including: 'Ginger,' 'Hops,' 'Peach,' and 'Jasmine.'
Eye-Catching Alcoholic Kombucha
Walker Brothers' Hard Kombucha Recently Rebranded For a Fresh Look
Trend Themes
1. Alcoholic Kombucha - Opportunity for disruption lies in creating unique alcoholic beverages that offer health benefits.
2. Minimalistic Packaging Design - Innovative packaging design that encompasses brand values and appeals to consumers seeking healthier beverage options.
3. High Gravity Beverages - Opportunities exist in the creation of alcoholic beverages with higher gravity levels to establish uniqueness in the market.
Industry Implications
1. Craft Beer Industry - The craft beer industry can explore the creation of an alcoholic beverage line that offers health benefits to attract a broader audience.
2. Health Food Industry - Opportunities exist within the health food industry to introduce alcoholic beverages that provide probiotics and other health benefits.
3. Design Industry - The design industry can explore minimalist packaging design that shares brand values and reflects the drink's health benefits.