Japanese Dessert-Inspired Sneakers

Chase Shiel and Ryustyler Design the Wagashi Nike Air Max 1

Chase Shiel works with Ryustyler once again to design the 'Wagashi' iteration of the iconic Air Max 1 sneaker model by Nike. The bespoke footwear is designed with inspiration drawn from Japanese desserts that are often enjoyed with tea, recalling the duo's previous design.

The latest sneakers are constructed from nubuck and pigskin that are sourced from Japan to make the inspiration more authentic. There are five pastel colors that make up the entire design, lining the inside with leather materials to correlate with the leather insoles. The laves and soles are slightly translucent to recall wagashi's ingredients. Rounding out the model is a floral motif on top of the Swoosh informed by laser engraving.
Trend Themes
1. Japanese-inspired Sneakers - The design and customization of sneakers with elements of Japanese culture and aesthetics, offering a unique and niche market for sneaker enthusiasts.
2. Authentic Sourcing - The use of locally sourced materials from Japan to create a more authentic and unique product, catering to consumers interested in sustainable and ethically made goods.
3. Artistic Laser Engraving - The incorporation of laser engraving techniques to create intricate and visually appealing designs on sneakers, tapping into the demand for personalized and artistic footwear.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of Japanese-inspired sneakers by creating collaborations with designers and brands to bring unique cultural elements into footwear.
2. Sustainable Materials - The sustainable materials industry can leverage the trend of authentic sourcing by offering eco-friendly alternatives sourced from Japan, appealing to environmentally conscious consumers.
3. Customization and Personalization - The customization industry can explore the trend of artistic laser engraving to offer personalized and one-of-a-kind designs on sneakers, targeting individuals seeking unique and expressive footwear options.

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