Wacko Maria and Vault by Vans work in collaboration once again as the long-time partnership spotlight their shared passion for music. The duo channel this into a pack of sneaker models complete with a motif that is inspired by vinyl records.
Wacko Maria is known for its original creation, use of high-quality materials, both of which are rooted in inspirations from film, music, and art. There are three colorways that are chosen, with inspiration from the 60s and 70s. The retro themes celebrate all the mediums of the music, as one of the founders, Atsuhiko Mori explains that "We create fashion designs that go well with groovy music, stunning art, or engaging movies. For us, music is essential to enjoying our daily lives."
Musically Influenced Sneaker Packs
WACKO MARIA and Vault by Vans Celebrate the Beauty of Music
Trend Themes
1. Musically-inspired Sneaker Design - Collaborations between fashion and music industries will continue to produce creative designs that appeal to music fans.
2. Retro-themed Products - Retro-inspired products will continue to be popular amongst consumers with a passion for nostalgia.
3. Premium Materials Utilization - High-quality materials will be increasingly used in fashion products as consumers prioritize durability and longevity.
Industry Implications
1. Fashion - Fashion brands can collaborate with music industry leaders to create unique and engaging products that cater to a wider audience.
2. Music - Music industry professionals can partner with fashion brands to leverage their influence and engage with fans on a deeper level.
3. Retail - Retailers can capitalize on the demand for music-inspired products by selling exclusive collections and collaborating with artists and musicians.