The Angelina Jolie breastfeeding cover shoot by Brad Pitt isn't the only cutting edge and artistic photography project W Magazine has come up with recently. In fact, the October 2008 issue of W Magazine features a very intriguing, if rather bizzare, fashion editorial entitled, "Emotion".
So what's unique about this shoot? Photographer Craig McDean emplyed a photographic technique that made the shots look blurry and out of focus, something we usually avoid having in quality pictures.
The blurring and soft focus effects were employed to add a dramatic dimension to images of models Suvi koponen and Meghan Collison as they modeled bold, dramatic pieces with lush rustling fabrics that were chosen by W Magazine's usual stylist, Alex White.
Well done, W Magazine. Vogue must be stressing out right now.
Blurry Fashion Shoots
Raw 'Emotion' in W Magazine
Trend Themes
1. Blurry Fashion Shoots - Disruptive innovation opportunity: Explore the use of blurry and soft focus effects in fashion photography to create a unique and artistic aesthetic.
2. Raw Emotion - Disruptive innovation opportunity: Capture raw and emotional moments in fashion shoots to create a more authentic and relatable connection with viewers.
3. Lush Rustling Fabrics - Disruptive innovation opportunity: Experiment with bold and dramatic fashion pieces made from lush rustling fabrics for a visually stimulating and tactile experience.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Integrate new techniques, such as blurring and soft focus effects, into fashion photography to create visually captivating and unique images.
2. Fashion Magazine - Disruptive innovation opportunity: Embrace the use of raw and emotional fashion shoots to differentiate from competitors and create a more compelling and relatable magazine experience for readers.
3. Fashion Design - Disruptive innovation opportunity: Incorporate lush rustling fabrics into bold and dramatic fashion designs to offer customers a visually and tactilely engaging wardrobe.