The VW: Dark Side campaign has launched in an effort to turn European car brand Volkswagen from "the Dark Side."
The Volkswagen brand, who iconically used the idea of the force to advertise in a recent commercial campaign, have become targets of Greenpeace. Greenpeace has said that, "VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen."
The VW: Dark Side campaign has stirred up controversy amongst viewers. This Greenpeace initiative hopes to have Volkswagen be emission-free by 2040.
Implications - Controversial topics tend to not be taken lightly by activists and their organizations. By taking a clever commercial from a brand and spoofing it, as Greenpeace has done with Volkswagen, the organization depicts their desired message in a creative way that will ultimately effect the other brand's image.
Sci-Fi Activism
The VW: Dark Side Campaign by Greenpeace Targets the Car Brand for CO2 Emissions
Trend Themes
1. Clever Spoofing - Activists and organizations can generate desired messages in creative ways by taking clever spoofs of a brand's advertising campaigns.
2. Environmental Activism - Environmental activists are increasingly targeting companies and brands to reduce their carbon emissions and adopt sustainable practices.
3. Brand Image Damage - Controversial campaigns and messaging from activists can have a negative impact on a brand's image and reputation.
Industry Implications
1. Automotive - Automakers and car brands need to proactively implement sustainable and carbon-neutral practices to avoid negative attention from environmental activists.
2. Environmental Conservation - Environmental organizations and conservation groups are increasingly focusing their efforts on targeting corporations and brands to reduce their carbon footprint.
3. Advertising and Marketing - Advertising and marketing professionals need to carefully consider the messaging and potential consequences of their campaigns to avoid negative effects on brand image.