Voter registration campaigns are going strong in the United States as the presidential elections near. Many brands are looking to encourage consumers to exercise their right to vote with dedicated products and experiences. Some businesses, like Steve Madden, are going the extra mile and transforming select retail locations into legitimate registration hubs.
For the 2020 voter registration campaign, Steve Madden collaborated with Voto Latino—"an organization co-founded by Rosario Dawson, which empowers Latinos to be agents of change." The activation seeks to "close the gap in unregistered voters while educating and encouraging young people to turn out to the polls."
On March 13th, Steve Madden was planning to encourage customers to register with a unique text code displayed at stores. COVID-19, of course, placed some restrictions on this plan.
In-Store Voter Registrations
Steve Madden Joins Voto Latino for a 2020 Voter Registration Campaign
Trend Themes
1. In-store Voter Registrations - The trend of transforming retail locations into voter registration hubs presents an opportunity for brands to engage with consumers and promote civic participation.
2. Collaborative Marketing Campaigns - The collaboration between Steve Madden and Voto Latino demonstrates the trend of brands partnering with advocacy organizations to amplify social and political causes, opening up possibilities for impactful marketing campaigns.
3. Digital Voter Registration Initiatives - The shift towards digital approaches, such as using unique text codes for voter registration, showcases the trend of leveraging technology to streamline and simplify the voter registration process.
Industry Implications
1. Retail - The retail industry has an opportunity to drive social change by transforming their locations into voter registration hubs, fostering deeper connections with customers and supporting civic engagement.
2. Advocacy Organizations - Advocacy organizations like Voto Latino can explore partnerships with brands to leverage their reach and resources for impactful campaigns centered around social and political issues.
3. Technology - The technology industry can play a vital role in facilitating voter registration through digital solutions that make the process more convenient and accessible for a wider audience.