Social media marketing is shifting towards immediacy thanks to networks like Snapchat and Periscope, which is evident with the teaser of the Volvo XC40 that was released.
Showing small portions of the vehicle as well as out of focus shots, the Snapchat preview of the vehicle by Volvo was overlaid with text and emojis. The teaser comes ahead of the official debut of the vehicle which is set to take place soon.
The Volvo XC40 is set to be a crossover vehicle that will be nestled perfectly in the Volvo vehicle lineup just below the XC60. The vehicle is set to take on the likes of the BMW X1, Audi Q3 and Mercedes GLA to gain a larger marketshare of the very popular crossover market in North America and beyond.
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
Trend Themes
1. Immediacy in Social Media Marketing - Volvo's Snapchat teaser demonstrates the trend of using social media platforms with immediacy to create excitement and anticipation for new product releases.
2. Teaser Marketing - The teaser approach used by Volvo on Snapchat shows the ongoing trend of using sneak peeks and ambiguous visuals to generate interest and create buzz around upcoming products.
3. Crossover Vehicle Market Growth - The launch of the Volvo XC40 signifies the growing trend in the automotive industry of introducing more crossover vehicles to compete in the popular crossover market segment.
Industry Implications
1. Automotive - The automotive industry has an opportunity to incorporate teaser marketing strategies on social media platforms like Snapchat to engage and captivate audiences before the official launch of new vehicle models.
2. Social Media Marketing - The success of Volvo's Snapchat teaser highlights the potential for brands in various industries to leverage social media platforms with immediacy as an effective marketing tool to generate excitement and build anticipation for new product releases.
3. Crossover Vehicle Manufacturing - The increasing demand for crossover vehicles, as evidenced by the anticipation for the Volvo XC40, presents manufacturers with an opportunity to capture a larger market share by introducing competitive models in North America and beyond.